Coinbase says retail customers bought bitcoin during this month’s market crash

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Quick Take

  • Coinbase says its retail clients bought bitcoin the most during this month’s market crash
  • Ether and XRP cryptocurrencies followed bitcoin, respectively
  • Coinbase said: “Bitcoin was created for a moment like this.”

Crypto exchange Coinbase has said that its retail clients bought bitcoin the most during this month’s market crash.

In a report published Tuesday, Coinbase said its customers typically buy 60% more than they sell, but during the crash, that figure jumped to 67%.

Bitcoin (BTC) was the most favored cryptocurrency among Coinbase buyers, with over half of both total deposits and trades. Ether (ETH) and XRP cryptocurrencies followed bitcoin, respectively.

"Bitcoin was created for a moment like this," said Coinbase. "Inscribed into its Genesis Block is the phrase 'Chancellor on brink of second bailout for banks,' an homage to the government bailouts of 2008 and the last great financial crisis. The call-out is a subtle nod to the need for a sovereign form of money without any central intermediary."

Coinbase also saw “record-breaking numbers” in the 48 hours during and immediately following the drop of March 12, as compared to its last 12-month averages.

The exchange’s crypto deposits grew 5x, totaling $1.3 billion during the period. Its new-user signups also increased 2x. Trading users, on the other hand, grew 3x, and total traded volume increased 6x during the period.

Coinbase is not the only platform that saw retail investors buying crypto during the dip. Earlier this month, fiat-to-crypto onramps provider Simplex told The Block that most retail users bought bitcoin around $6,000 levels on March 12.

Last week, Square CEO Jack Dorsey said, “we’re seeing strong engagement and volume for Bitcoin” on Cash App, while CFO Amrita Ahuja said: “Adoption and engagement of fractional equity investing in Bitcoin has accelerated in recent weeks given recent market interest and volatility.”


© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

AUTHOR

Yogita Khatri is a senior reporter at The Block and the author of The Funding newsletter. As our longest-serving editorial member, Yogita has been instrumental in breaking numerous stories, exclusives and scoops. With over 3,000 articles to her name, Yogita is The Block's most-published and most-read author of all time. Before joining The Block, Yogita wrote for CoinDesk and The Economic Times. You can reach her at [email protected] or follow her latest updates on X at @Yogita_Khatri5.

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