Dogecoin treasury company Thumzup Media explores potential DOGE rewards integration

Digital adtech firm Thumzup Media (ticker TZUP) said Wednesday it will explore a Dogecoin integration as an alternate payout mechanism for users of its Thumzup app. The company's platform enables users to earn cash rewards for sharing authentic content about advertisers' products.

Introducing Dogecoin as a rewards option would allow Thumzup to bypass traditional banking rails, reduce transaction costs, and enable near-instant settlement of micro-payments across borders, the company said in a press release.

"Exploring Dogecoin integration is an important next step in our journey to create a scalable, low-friction rewards engine," said CEO Robert Steele. "If successful, this change could improve our unit economics and increase appeal to a broader, crypto-friendly creator base."

Faster settlement could elevate user satisfaction and participation, the firm said, while Dogecoin's design fits its pay-per-post model. Any rollout of this DOGE offering would be phased and contingent on successful technical validation, regulatory guidance, and pilot testing, according to the release.

Thumzup holds about 19 BTC and 7.5 million DOGE in its treasury as of Sept. 30, and recently backed DogeHash with a $2.5 million loan to grow its Dogecoin miner fleet. Thumzup Media launched its crypto treasury in January with a $1 million investment in bitcoin.

Thumzup's board previously authorized the company to "strategically expand" its treasury strategy beyond Bitcoin and Dogecoin to include leading cryptocurrencies such as Litecoin, Solana, XRP, Ether, and USD Coin.

Thumzup's stock was down 5.3% to $5 per share at publication time. Meanwhile, the price of Dogecoin was down 2.4% to $0.20, according to The Block's price data.