New Solana launchpad Heaven grabs 15% market share, outpaces rivals with ‘God Flywheel’ model

Heaven, a Solana‑based token launchpad with its own in-house DEX, launched just over a week ago and has reached a 15% market share in terms of token launches on Solana.

The platform went live on Aug. 15, and since then, has averaged about 4,100 token launches per day. On its first day of going live, Heaven saw over 5,000 tokens launched through it, with an all-time high of nearly 9,000 tokens launched by day five. From this, the platform generated over $3.8 million in fees within its first 10 days of going live.

Heaven differs from other launchpads as it does not utilize a bonding curve, but instead seeds each new pool with "virtual liquidity." In short, virtual liquidity makes it so that every pool trades as though it were seeded with ~35 SOL, essentially setting an initial price to price-impact floor so launches trade right away on Heaven’s AMM.

While a Heaven-launched token’s market cap is below $100,000, it charges a 1% fee on every trade. Once a token surpasses the $100,000 market cap mark, fees taper down to 0.25% for "community" coins and 0.5% for "creator" coins. Categorization of either one is dependent on the party that launched the token and the Heaven team’s discretionary review.

Moreover, the other main differentiator of Heaven from other launchpads is its "God Flywheel," where 100% of protocol revenue is routed towards buybacks and burns of its native token, LIGHT. LIGHT launched three days prior to the launchpad going live and stood at a $15 million market cap at the time.

As the launchpad went live and activity began to pick up, LIGHT rose to an all-time high of $130 million in just a week. At the time of publication, LIGHT has a market capitalization of $33 million.

This is an excerpt from The Block's Data & Insights newsletter. Dig into the numbers making up the industry's most thought-provoking trends.