'Woke-free' e-commerce firm PublicSquare adds Custodia's Caitlin Long to board for crypto treasury

E-commerce firm PSQ Holdings, also known as PublicSquare, has appointed Custodia crypto bank CEO and founder Caitlin Long to its board of directors.

Long's extensive background in crypto and traditional finance is expected to contribute to the company's fintech and digital asset initiatives, the company said on Wednesday in a press release.

"Her expertise will be crucial in enhancing our digital asset treasury management and supporting the strategic growth of our payments infrastructure,” said PublicSquare Chairman and CEO Michael Seifert.

In May, PublicSquare announced plans to explore a digital asset treasury strategy, where it said it may allocate a part of the company strategy to bitcoin, yield-bearing stablecoins and other crypto assets. It also said it is evaluating an option to incorporate stablecoins into its payments system and online marketplace.

Long joins Donald Trump Jr., the eldest son of the U.S. President, who entered PublicSquare's board of directors in December last year.

PublicSquare, founded in 2021, operates what it calls a "woke-free" online marketplace that focuses on connecting consumers and businesses that share the same conservative values. The company's recently announced crypto focus also aligns with the goals of President Trump, who aims to make the U.S. the "crypto capital of the world."

The company's most recent disclosure did not specify whether it has commenced cryptocurrency acquisitions since the announcement of its crypto treasury strategy. The Block has reached out to PublicSquare for further comment.