Upexi CEO and CSO break down their Solana treasury strategy
Quick Take
- Upexi execs discuss their MicroStrategy-style crypto treasury model that’s focused solely on Solana, betting big on staking yield, token upside, and long-term adoption.
Episode 29 of The Crypto Beat was recorded with The Block's Head of Growth Tim Copeland, Upexi CEO Allan Marshall, and CSO Brian Rudick.
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In this episode, Copeland, Marshall, and Rudick explain why Upexi is going all-in on Solana as the core of a digital asset treasury strategy. They discuss the upside potential of Solana, staking yields, and how disciplined leverage and capital markets dynamics could mirror or improve on MicroStrategy’s Bitcoin playbook.
OUTLINE
00:00 - Intro
00:55 - Why Upexi chose Solana over Bitcoin
02:45 - Staking Solana and revenue benefits
04:41 - Regulatory clarity and the bull case
07:23 - Wen Solana ETF
10:39 - Explaining the premium
15:12 - Risk management
19:18 - Locked SOL supply and market impact
21:39 - GameStop & SharpLink
23:53 - Concerns about treasury strategies
26:32 - Navigating downturns in crypto
31:45 - Looking ahead
33:24 - Conclusion
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Guest links:
Allan Marhsall - https://x.com/marshall_a22015
Brian Rudick - https://x.com/thetinyant
Upexi - https://www.upexi.com/
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