Bitcoin whitepaper to make F1 debut as Kraken partners with Williams Racing

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Quick Take

  • Kraken is placing the opening excerpt of the nine-page Bitcoin whitepaper on the Williams Racing cars that will be competing at the Australian Grand Prix this weekend. 
  • The crypto exchange hopes to raise the profile of the crypto ecosystem in a sport draws 1.6 billion viewers over a race schedule that takes it through 20 countries a year.

Don't blink, or you'll miss the bitcoin whitepaper speeding down a Formula 1 racetrack in Melbourne this weekend.

Kraken, which earlier this week announced that it was partnering with Williams Racing to become its first-ever official crypto and web3 partner, is placing the opening excerpt of the nine-page document on the team's cars that will be competing at the Australian Grand Prix

"Who said #Bitcoin isn’t fast!?" the crypto exchange said on Twitter

The document, which begins by outlining a "purely peer-to-peer version of electronic cash would allow online
payments to be sent directly from one party to another without going through a financial institution," will be featured on the nose cone of the car. Kraken said in an email that it wants to raise the profile of the crypto ecosystem in a sport draws 1.6 billion viewers over a race schedule that takes it through 20 countries a year.

“Featuring the bitcoin whitepaper on the Williams car is a symbol of our belief and commitment to crypto’s mission," Kraken Chief Marketing Officer Mayur Gupta said. "It’s an opportunity to showcase the original document that brought this entire movement to life through a sport that’s watched and loved by hundreds of millions of fans worldwide."

The crypto exchange is also planning give selected Kraken NFT holders a chance to see their digital collectibles displayed on the rear wing the Williams Racing car.


© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

AUTHOR

Nathan Crooks is the U.S managing editor at The Block, based in Miami. He was previously at Bloomberg News for 12 years, where he helmed coverage of South Florida after roles as a breaking news editor and bureau chief in Caracas, Venezuela. He's interviewed presidents, government ministers and CEOs, and, besides crypto, has covered major news events on the ground from earthquakes to hurricanes to the Chilean mine rescue in 2018. Nathan, a native of Clarion, Pennsylvania, holds a bachelor's degree from the University of Toronto, where he completed a specialist in political science, and an MBA from American University in Washington, D.C.

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Editor

To contact the editor of this story: Christiana Loureiro at [email protected]

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