Coinbase announces multiyear sponsorship deal with NBA, WNBA

Startups • October 19, 2021, 2:22PM EDT
UPDATED: October 19, 2021, 2:29PM EDT
Partner offers
The Block may may earn a commission if you use our partner offers, at no extra cost to you.

Coinbase has entered into a multi-year partnership with the National Basketball Association (NBA) and Women's National Basketball Association (WNBA) to serve as their exclusive cryptocurrency sponsor, the company announced Tuesday. 

Coinbase's logo and branding will appear during televised games for the aforementioned leagues. It will be the leagues first crypto platform partnership. The exchange will also be a partner of the NBA G League, NBA 2k League, and USA Basketball. 

“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans.  We’re proud to become the Leagues’ official cryptocurrency partner,” said Kate Rouch, chief marketing officer of Coinbase. “As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”

Crypto sport partnerships are becoming more common. FTX is a sponsor for Major League Baseball and owns the naming rights to the Miami Heat basketball team's stadium. 

AUTHOR

Frank Chaparro profile picture Frank Chaparro

Frank Chaparro is Host of The Scoop podcast and Director of Special Projects. He also writes a biweekly newsletter. Chaparro started his career at Business Insider, where he specialized in the intersection of digital assets and Wall Street, market structure, and financial technology. Soon after joining Business Insider out of Fordham University, Chaparro was interviewing top finance and tech executives, including billionaire Mark Cuban, “Flash Boys” star Brad Katsuyama, Cboe Global Markets CEO Ed Tilly, and New York Stock Exchange President Tom Farley. In 2018, he become a sought after reporter in the crypto world, interviewing luminaries such as Tyler Winklevoss, the cofounder of Gemini, Jeremy Allaire, the CEO of Circle, and Fundstrat head Tom Lee. For inquiries or tips, email [email protected].

See More

WHO WE ARE

The Block is a news provider that strives to be the first and final word on digital assets news, research, and data.

+ Follow us on Google News
Connect with the block on

More by Frank Chaparro