Hollywood talent agency CAA signs NFT collector '0xb1' to help them monetize their pieces

Creative Artists Agency (CAA), a leading Hollywood talent agency with high-profile clients such as Beyonce, Shakira and Jennifer Aniston, has signed a deal with famous NFT collector known as "0xb1," according to a report from The Hollywood Reporter. 

 The CAA will help the pseudonymous NFT collector monetize their pieces through licensing and brand partnerships, according to the report. The agency will also facilitate "advisory partnerships" between 0xb1 and "blue-chip brands looking to enter the NFT space," the report said.

0xb1 confirmed the deal on Twitter, saying that they will "work hard to bring open license NFT brands & properties mainstream," starting with their Bored Ape Yacht Club, Cool Cats, and Spunks by Spongenuity NFT collections.

This is not the first time CAA has signed a deal in the NFT space. Last month, the agency onboarded Jenkins The Valet (from the Bored Ape Yacht Club) for representation across books, film, TV, podcasts, and more. The agency also inked similar deals with NFT creators Micah Johnson and Mack Flavelle in recent weeks.

Another American talent agency, UTA, recently signed a deal with Larva Labs, the creator of CryptoPunks, Autoglyphs, and Meebits NFTs, to represent their artworks for film, TV, video games, and publishing projects.